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Pricing - dynamic pricing for golf courses

This pricing tool is used to set correct prices on each tee time over the season, but also to increase revenue by using supply and demand settings.

Link to pricing in the club portal: https://club.sweetspot.io/settings/pricing

Skärmavbild 2024-04-25 kl. 09.49.53

The price you set on the tee time is the value of the tee time. This is what is used to calculate the play value when doing analysis on players and player types.

1. Definitions

2. Examples

3. Pricing overrides

1. Definitions

Minimum price

Independently of how low demand it is on a tee time, the price will never go below the minimum price. Potential promotions and discounts are calculated on the price of the tee time, so the customer might pay less then the minimum price, dependent on how promotions are set up.


Base price

The sum of base price sum and the demand price sum is the highest price in your tee sheet. Depending on how you set the relation between them, you can control how big the difference is between low demand tee times compare to high demand tee times.

The price you set in the base price will give the same value for all tee times. E.g, if you set base price to 1.000 SEK, and 0 SEK in demand field. Then the price will be the same for all tee times = 1.000 SEK.

Demand

Behind this field we have done research on over 12 miljon golf rounds, to define what tee times have the highest demand and the lowest. Based on that result, we have given each tee time on both weekdays and weekends a value based on that demand. With this setting, you can define how much of the price should be used by the demand function.

Supply

This is a strong tool within dynamic pricing. The amount given in the supply section will increase the price of the tee times gradually as more and more players book. So if you set the supply value to 200 SEK, the tee times will increase in value. So when it is fully booked, the tee time has increased the price with 200SEK.

Extremly effective especially if high supply appears on tee times that are on the lower end of the price range. The price increases gradually, 1 1/2 hour before where the high supply appears, and 1 1/2 hour after.

 

Max price

The max price is the sum of base price, demand and supply when you reach 100% occupancy.

Average price

The average price is based on all tee times from morning to evening.

Price rounding

Price rounding is used for setting the detailed Prisrundningen änvänds för att öka eller minska prisskillnaden mot närliggande starttider. Vid en prissrundning på tex 100kr så minskar antalet olika belopp under dagen betydligt.

2. Examples

  • Big difference between the most expensive tee time and the cheapest tee time:
    • Demand = 0 SEK
    • Supply = 1.000 SEK
  • One price all day (not recommended):
    • Demand = 1.000 SEK
    • Supply = 0 SEK

3. Pricing overrides

Pricing overrides will override the pricing set in the general settings described above.


The supply functionality will not work on tee times that have a pricing override.

Remember to save the pricing period above, before you insert an override.

1. Select the from time and the to time where the pricing override should be applied.

2. Insert the price

3. Press "Save Override"